2017-05-08
Search and Display Ads in Same Campaign – Is this good idea?
While creating campaigns better we have to create two different campaigns for Search and Display Ads, because Both Search and Display campaigns are different.
- Keywords type is different
- Target Placements are different
- Bidding is different
- Ad structure is different
If we create different campaigns for Search and Display we can have control on budget and analyze its performance in a better way.
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