A lead is a person who shows interest in a product or service of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Company growth always depends on attracting and converting new prospects. Generating new leads always a big challenge, to acquire new prospects you have to optimize your website and prepare compaign strategy.
It's not as simple as building a website and watching the leads pour in. You have to understand the user behavior on your website and how actively are users engaging with your site and content? Review engagement metrics like Bounce Rate, Pages/Session, and Avg. Session Duration.
We've detailed our Lead Generation checklist: